Online Advertising is a specialty itself. A web site can't be successful if not promoted as required. Millions of users of the whole world are connected to Internet 24 hours a day, 7 days a week, but they will only see those web sites that have achieve an adequate relevance level. Every web site competes with millions of others which can also be targeting the same people. It is crucial to carry out a minimum level of promotional activities. Our range of services includes:
- Design of an Internet Media Plan to promote a web site. According to the clients budget, we design the best combination of advertising means to achieve the maximum performance of your investment. These plans are fully customized since there are as many media plans as clients could exist and markets to reach.
- Media buying as foreseen in the Plan.
- Graphical Design of the adverts for the different supports selected.
- Professional copywriting to be inserted in search engines, webs portals, newsletters, lists of distribution and blogs.
- Showing the Campaign to the press. Production of press releases and informative dossiers. Selective mailing to specialized journalists related to the subject of the web to promote.
- Internet Events. Online advertising can be developed through contests, sponsorships, games, digital gifts and surveys that have to be planned independently in every case.
- While the plan is being prepared, the best way to promote a web site or some of its pages is by submitting them to search engines. Due to the complexity and importance of this service Latencia offers it as an independent service from the online plan itself.
In addition, Latencia advises its clients about the integration of Advertising Campaigns in the Net with the set of marketing activities of the company. The aim is to achieve synergies and to enhance other actions carried out in offline media (press, radio, television, cinema, outdoors advertising, events ...).
