A domain is the name by means of which a company or organization is identified in Internet.. The domain can be based on the name of the company or the name of some of its brands. Under an Internet marketing point of view it is necessary to register both the name of the company and its brands.
A domain name becomes a Company’s asset when developing a promotional plan. In this area, Latencia renders the following services:
- Advisory and management services in the Acquisition of the set of domains a company must own when working in Internet.
- Domain Brokerage We negotiate in the name of our clients the purchase or sell of domains. The price of one Domain can be estimated according to the model exposed in: "Economic value of a name of domain".
- Defence in cases of cybersquatting and Recovery of Domains. Rescue plans.
- Design of Promotional Plans based on Positioning in Search Engines and Domain Advertising Plans.
We often see domains registered but not addressed to the right person or company. A domain, as either a patent or a brand, must be addressed to the owners of the company. It must never be addressed to an employee, who always could leave the company. In no case it should be addressed to third parties (who managed the acquisition, an ISP for example, even if a special discount was offered). Those are so common practices to the end that, in companies as ours, we have had to specialize ourselves in rescuing the domains for clients because they had lost the domain due to one of the above described bad practices.
