Our company promoted the first study on e-commerce that took place in Spain, to determine the Profile of the Hispanic Cyberconsumer (http://www.mixmarketing-online.com/comercio_electronico.html). After four massive surveys, in which we learned to determine the profile and behaviour of consumers, we understood that the market began to be in its maturity.

Nowadays, we do those studies on demand, focusing on certain sectors or market niches. We realize them only for companies that want to know the profile either of their own clients or their potential consumers that visit their web sites.

We study the clients by means of elaborated e-surveys we integrate in the company's web site in many different ways. With all gathered data and after exhaustive analyses, we present results that provide valuable information about the potentials for exploiting a company has in electronic commerce.

If some system of e-commerce is already being carried out, our Logistic and Payment Methods Audit allows to evaluate the flaws of current logistic organization and distribution of products or services of a website. In addition, it makes possible:

• - To establish the strategies of quality applied to the marketing of a product or service.
• - To analyse alternative payment methods to current ones.
• - To control delivery an return times and to optimize the cycles.
• - To reconsider currently weak e-commerce solutions.
• - To guarantee the safety of transactions by testing the platform on intrusion threats.

The Spanish Net is full of examples of success in e-commerce. Either conventional products and services and surprising ones are being sold by the Net. Everything can be sold if it's known how and if a correct planning is carried out, which is very encouraging for business persons who are begining to see the Net as a powerful distribution channel.

Internet also allows the companies to improve the process of purchasing. Latencia shows to its clients the advantages and the benefits they can achieve by automating the management of their supplies across the Net. The Suppliers Centre in a web becomes a cost reduction, time saved, and the improvement of the suppliers' location and the relations between them.