Latencia helps its clients to integrate Internet as a tool in the strategies of the company. This tool enables them to improve their management and to be more competitive. Internet Marketing is a set of little details that, although sometimes imperceptible, manage to contribute a great amount of added value to a company or organization.

These details are, for example, having a correct and concrete use of the e-mail, newsgroups, lists, weblogs, web forums, chats, and IPVox. In every message sent, the company's corporate identity is at stake. That is why we elaborate a Plan on Inside and Outside Communications reflected in a Corporate Guide of Style for the company or organization in Internet. Every company should have this Guide to orientate or instruct their staff and other human resources, and to achieve coherence in the image of the company.

Moreover, anyone who wants to be known in Internet and to sell products, services or ideas needs that a company, like Latencia SL., elaborates an Internet Marketing Plan in the Net that is helpful to:

• - Internet branding creation or maintenance.
• - Determine the Internet Advertisement Plan, and the means necessary to improve its advertising on the Net.
• - Study and plan moving into e-commerce.
• - Fulfil Benchmarking in a systematic way.
• - Develop Internal Marketing by e-Learning, company's virtual communities (based on blogs or web forums), building Collaborative Virtual eTeams by means of wiki systems, and company store over intranet.
• - Manage organisation crisis in Internet.
• - Prevent from Anti branding Communities and to have an Action Plan in relation to them.
• - Build up potential clients' databases, with their previous authorization, to be able to engage Personalized Marketing Campaigns or One to One.
• - Use Internet as a promotional sales campaigns of products and services platform.
• - Integrate marketing strategies inside and outside of Internet and to achieve the maximum possible synergy.