Latencia, SL. has, in sole right, the rights of commercial exploitation of the prestigious "Technical Vocabulary of Marketing and Internet" from Mar Monsoriu (http://www.mixmarketing-online.com/vocabulario.html) that is a specialized work of great introduction in the technological sector. The above-mentioned rights suppose the management of the licenses in order that third person could, in the conditions that decide in every case, to use some of the definitions of the above mentioned work, as they could be:

Architecture:

Term that, tight only to the area of the development of a web site, indicates the organic, conceptual and technical structure under it has been created.

E-commerce:

Buying and selling of goods and services by means of the Net and the mobile telephony without there exists no kind of physical contact between buyer and seller. The one who sells can do it by e-mail, by announce in a newsgroup, in a distribution list, in a web page, in an auction, or by means of a message to the mobile telephone. The one who buys can pay accepting the revenue in account, cash on delivery, giving the number of card by form, annotating it in a TPVV (Credit card processing service), or by messages from his or her mobile telephone.

Virtual Community:

Internet group of users, who share a common interest, and related in the cyberspace. The members of a virtual community must be able to contact between themselves by such a different platforms as: newsgroups, web forum, web chat, IRC channels, weblog, list, or sms messages ... The first Virtual Professional Community and Multi-platform dedicated to the Marketing and related topics it was founded in 1996 by the authoress of this vocabulary.

Convergence:

Technological trend tries to integrate in one, what today they are different devices.

Strategy:

In the area of company management, it consists of visualizing a future scene and doing everything possible in order that real makes. Nowadays, Internet is a necessary tool in this process.

Latency:

It is a term that manages to join as few ones the concepts of marketing and Internet. On the one hand, it is the necessary time in order that a package of information travels from the source up to its destiny. In fact, it comes from the world of the computer science where it defines the time that one is late in receiving a bit since it requested. It measures up in nanoseconds. Moreover, it said that a user has lag when the latency is high. The latency and the bandwidth, together, define the capacity and the speed of a net. On the other hand, a company with latency zero says to an organization that it can have access to any bit of corporate information and modify its commercial guidelines almost in real time to act on new opportunities of the market and to satisfy the demand of the clients.

Competitive Advantage:

Characteristic that possesses a product, or service, -or in the area we are talking about, for instance, a website-, that plays the role better that makes it different and better of those the competition presents. The aim of the marketing in the Net is to achieve the major possible number of competitive advantages. In fact, an effective use of the Net in the set of processes of a company already supposes itself a competitive advantage for technological positioning and optimization of the resources.