From Latencia we help to the companies in the improvement of the knowledge management. We extend the intelligence (the elaborated information) that they have about their clients, their market, and their competitors and of all that that they need to know. Our services in the field of the Market Investigation are:
- Cybersurveys and Telemarketing. A cybersurvey is a survey that has the particularity realized across a web page. In Internet, it is especially useful because it allows centring the Market's study on those potential clients to whom every company wants to sell its goods or services across the Net. Latencia puts to their disposition a team of professionals with experience in the field of the cybersurveys from 1998. To be able to verify the guidelines of behaviour of the target in every case (customers or other companies) the steps that we follow are:
- We produce the Questionnaire.
- Programming of the cybersurvey. Design of the web page and the databases (front Office and back Office).
- We promote the cybersurvey and we develop all strategies to achieve an acceptable level of answers in a certain period. The above-mentioned promotion done in addition by means of the Telemarketing, that is to say, by means of telephonic calls.
- Tabulation, Analysis and Presentation of the Results.
- Commercial investigation. Before risking, to set up a new business (online or offline) it turns out advisable to carry out a certain research that receives the name of commercial investigation. The above-mentioned study clarifies to the company or to the entrepreneur the doubts that him or her should have arisen with regard to:
- Evaluation of the new market potential.
- Definition of barriers: Juridical, Technological, Linguistic or Social.
- Location of Sales and Commercials Nets.
- Strategic sectorial analysis.
This type of study is of special interest for Managerial Associations or Professional Groups that want to know:
- Sector Analysis for countries and for areas of the target market.
- Complementary industries analysis.
- Evaluation of the organizing changes carried out in the sector like consequence of the introduction of new technologies of the information.
- Digital training levels and lacks of knowledge.
- Processes of control and improvement of the quality.
- Main sector trends, in a short and medium term.
