The first and principal investment that a company must do in online Advertising is the service to positioning in search engines and directories. As many studies realized by our company (http://www.mixmarketing-online.com/archivo/ciberencuesta2003.pdf), as the logs, or records of the servers of hosting webs which we have, show that, about 80 per cent of the visits to a web site, come to it through a search engine.
In consequence, it is indispensable well positioned in directories and search engines if the majority of the potential clients find a web site by means of them. Any expert in Internet Marketing knows that the leading role of a company in the Net increases, as its web is closer to the first positions in the results of a search related to the subject matter that occupies it.
The Discharge and Positioning in search engines is an interdisciplinary work in which there must collaborate experts in computer science and telecommunications, documentation and marketing in narrow collaboration with the persons in charge of the web on the part of the company. Latencia, offers you:
- Writing the titles and the meta tags of all the web pages.
- Suitability contents and compensation of them to achieve the necessary density facing the positioning.
- Drawing up standard files.
- The cleaning and the optimisation of the source code. Solution of incompatibilities of the Internet Explorer version with the Netscape navigator and Opera Navigator so that all the users who visit the web site could see it independently of the navigator they use, or of the screen resolution they have.
- We solve other mistakes that hinder the positioning in search engines.
- To Submit in the search engines by our bot and another specific programs.
- To Submit in in directories and a systematic caption campaign of external links.
- Strategic Positioning Plan in search engines. Service of maintenance.
- Contracting of the first places, key words, adwords, and other advertising singular formulae.
